Insect repellent
apparel is rather new to the market and has already taken the market
by storm. An increasing trend of insect borne diseases has been
noticed in the gradual globalization, where endemic insect borne
diseases of the tropical and sub tropical regions of the world are
spreading in temperate regions such as North America and Western
Europe. Some causes of this phenomenon could be attributed to the
increasing trade activities and changing climate. Insect repellent
apparels are effective against a host of disease causing insects such
as mosquitoes, flies, fleas and ticks.
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Research Report of Insect Repellent Apparel Market :
Insect repellent
apparel is a novel way to keep out insect borne diseases. Insect
repellent fabrics are treated with a common synthetic chemical called
permethrin which is known to have insect repellent properties. The
market for insect repellent apparel is primarily driven by the demand
for ready-made insect repellent clothes. However the products
manufactured using this technology encompasses camping equipments,
pet clothing, and equestrian protective clothing among others. This
type of apparel is especially useful for people who go out on
trekking, mountaineering and other adventure sports where the
environment is susceptible to different kinds of insect attack. One
of the major applications of the insect repellent apparel is as
military apparel.
The armed forces
have to survive on unforgiving terrains in alien lands infested with
different kinds of insects and pests which render them vulnerable to
a range of tropical diseases and even death. Insect repellent combat
uniforms provide safety to the ground military personnel. Permethrin
was first registered with the EPA for use on military clothing in
1990. The registration of spray permethrin on clothing for consumer
products was also done around the same time. As of today various
companies have launched apparel treated with permethrin for
consumers. Consumers of this product are mainly travelers, travelling
to locations which are known for the existence of different kinds of
insects which cause diseases such as malaria, dengue and lyme
disease.
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Report :
Insect repellent
apparel are safe, pleasant to use and environmentally sustainable.
The average lifetime of insect repellent apparel is about 70
launderings which holds true for normal apparels as well. There are
no apparent restraints to this market apart from the lack of
knowledge about the product in various countries. However the
technology is patented and can only be commercially utilized by
masses post patent expiry.
Although the global
market is at a nascent stage, there are tremendous opportunities to
grow for these insect repellent apparel products across the world.
Laboratory tests have confirmed the ineffectiveness of the permethrin
on human skin and it has been approved for regular use with no
adverse effects. Moreover it has also been found to have no effects
on children and toddlers wearing apparel treated with permethrin.
Insect repellent apparels are priced in tandem with regular apparels
and are almost similar in retail price, which is expected to drive up
the demand.
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The market for
insect repellent apparel is mostly concentrated in North America and
Western Europe. Asia Pacific market is small compared to North
America, however tremendous growth potential exists in this region as
most of the apparel produced in the world is manufactured in Asian
countries such as China, India, Bangladesh, Thailand and Sri Lanka.
The climate and environment in South East Asian countries are also
prone to insect breeding and this region along with tropical Africa
have the potential to be huge consumers of the insect repellent
apparels. Some of the companies operating in this market are Insect
Shield and Pestrol among a few others.
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