In 2013, the world
consumed more than 1,200 billion liters of packaged liquid food,
which was about 3.5% more than the consumption in 2012. The main
segments of liquid food were water, soft drinks, dairy products and
fruit juices among others. The consumer preference for ready–to-carry
liquid food has led to a tremendous growth in the liquid packaging
cartons market in the last decade, and this trend is only expected to
increase in the forthcoming years. The liquid packaging cartons can
be of various sizes, shapes and application types, and are easy to
design and model according to the packager’s need.
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Research Report of Liquid Packaging Cartons Market :
One of the primary
drivers of the liquid packaging market is the growing inclination of
the general population towards packaged food and drinks. Fast
lifestyle and convenience of carton packaged drinks over other
packaging means such as glass bottles has acted as drivers to this
market. Although plastic packaging is still one of the major
competitors for carton packaging for drinks, carton packaging manages
to score more on the environmental grounds and recyclability.
Consumers seeking environmentally friendly means of packaging are
expected to be a driving factor for the liquid packaging cartons
market. Moreover the recyclability of the carton packages reduces
municipal wastage, and brings down cost of production in the long
run. Introduction of aseptic cartons in the market has also boosted
the growth of this liquid packaging technique. Aseptic cartons are
primarily made of paperboard, with thin layers of plastic and
aluminum. These cartons help to preserve food over a substantial
period of time without adding preservatives. Tetra Pak is one of the
market leaders in the aseptic carton packaging technology.
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The main stumbling
block for liquid packaging cartons market is the plastic containers,
which account for a sizable share of the liquid food packaging
market. Polyethylene terepthalate (PET) and High density polyethylene
(HDPE) are the main market competitors of carton packaging for liquid
food. The popularity of different packaging methods varies with
region. PET containers are preferred to carton packaging for milk in
North America, while some parts of Europe are carton package society.
Several
opportunities lie for the liquid packaging carton market to grow.
Innovation in packaging techniques is the key to future growth of the
market. As the market caters to FMCG products, packaging
attractiveness and differentiation are the key attributes which
decide the popularity of a brand and drive a consumer towards one
product. The expectations of brand owners as well as the consumers
needs to be satisfied in the lines of packaging differentiation and
functionality, food safety, and cost effectiveness of packaging
performance and reliability. Some of the functional expectations from
the brand owners are logistical benefits, easy pouring and drinking
experience for customers and differentiated opening techniques for
aged consumers. Apart from these financial opportunities lie in
recycling of cartons, use of renewable materials, and equipments
which consume less energy and produce lesser wastes.
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The market is
regulated by changing demographics, economics and sustainability.
Asia Pacific which is home to the largest population in the world is
also the fastest growing market for liquid packaging cartons market.
High population in countries such as China, India, Indonesia,
Pakistan, and Thailand, and the rising disposable income of the
people have resulted in growth in liquid food market, which
indirectly resulted in growth in the liquid packaging cartons market.
North America market is experiencing stagnation in the market, while
the growth in Europe is slow to moderate. South America, Africa,
Russia and Asia Pacific are the regions which are expected to drive
growth in this market. Some of the major players in this market are
Tetra Laval, Comar, Inc., Liqui-Box Corp. and Tri-Wall, and
Wayerhaeuser among many others.
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