Increasing per
capita income of consumers coupled with the concern for health is
driving the water purifier market globally. According to The World
Water Organization (a U.S.-based non-profit association), around 1
billion global population in 2012 did not have access to safe
drinking water. With continuous improvements in lifestyle and
increasing health concerns, safe drinking water has emerged as a
necessity. A large section of the population in developed and
developing economies is consuming untreated water, thus giving rise
to water-borne diseases. However, with increasing per capita income
in these countries, consumption of treated water is rising
considerably. Industry participants are foraying into low-cost water
treatment solutions and devices including offline water purifiers
which are targeted at the low-income consumer groups.
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Research Report of Water Purifier Market :
The global water
purifier market is expected to witness a double-digit growth during
2013-2019. Asia Pacific has become the biggest market for water
purifiers. China and India, with their large population coupled with
the lack of hygienic infrastructure, provide large untapped markets.
This acts as major growth driver for the industry. Water purifiers
are broadly categorized under two segments: online and offline. While
the online water purifiers require electricity for their functioning,
offline systems work without it. Offline systems (non-electric) are
expected to increase industry penetration in the rural markets due to
their lower costs. Among the end-user segments, the household segment
holds the largest share. Some of the major companies operating in the
water purifier market are Brita, PUR, Aquasana, Aqua America, Pentair
and Panasonic.
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Report :
This research report
analyzes this market depending on its market segments, major
geographies, and current market trends.
Geographies
analyzed under this research report include
North America
Asia Pacific
Europe
Rest of the World
This report
provides comprehensive analysis of
Market growth
drivers
Factors limiting
market growth
Current market
trends
Market structure
Market projections
for upcoming years
This report is a
complete study of current trends in the market, industry growth
drivers, and restraints. It provides market projections for the
coming years. It includes analysis of recent developments in
technology, Porter’s five force model analysis and detailed
profiles of top industry players. The report also includes a review
of micro and macro factors essential for the existing market players
and new entrants along with detailed value chain analysis.
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