Mouthwash is a
liquid which comprises of an antiseptic and is used for gargling or
rinsing the mouth. Most of the population uses mouthwash in order to
prevent dental caries/cavities. A Mouthwash maintains the pH level of
mouth, thereby inhibiting the growth rate of oral bacteria. It also
helps in curbing tooth decay caused due to oral bacteria.
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Research Report of Mouthwash Market :
Mouthwash consists
of anti-plaque and anti-bacterial agents that kill plaque and THE
bacteria that cause cavities, gingivitis, and bad breath. Mouthwash
was invented in the 2700 B.C in Ayurveda and in Chinese medicine for
the treatment of gingivitis.
The mouthwash is
classified based on its content into a medicinal mouthwash and a
standard mouthwash. The growing prevalence of dental patients on a
global scale is the primary driving factor of the mouthwash market.
Medical practitioners advice their patients to utilize mouthwash in
order to curb the growth of oral bacteria to avoid bacterial tooth
decay. The growing numbers of health conscious people in the world is
another factor that is driving the market effectively.
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The presence of
alcohol content in the mouthwash might lead to mouth cancer according
to some researchers. This has impacted the growth of the market
thereby acting as one of the major restraining factors to the growth
of the market.
The growing
population along with the increasing health awareness amongst this
population has opened a new opportunity in the market. The ongoing
continuous technological advancements are helping gain the market
popularity and fuel the demand globally. The development of herbal
mouthwashes is also gaining popularity, creating many opportunities
for the market.
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Some of the major
players in the industry include Colgate, Ambient Healthcare Pvt.
Ltd., Aim, and Listerine.
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