Fragrances, once
regarded as frivolous and non-essential commodities, have seamlessly
transformed themselves into essential day-to-day products that form a
significant part of personal grooming. Fragrances are today a vital
and mainstream element of the cosmetics industry and have gained much
attention from consumers across the globe.
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Research Report of Fragrances Market :
Fragrances are a way
of expressing personal style and individuality, thereby making it a
consumer-driven industry. The fragrances market is also dictated by
fickle and ever-changing fashion trends. This means that
manufacturers in the industry are on a constant lookout for exciting,
unique, and new fragrances to attract different consumer segments
worldwide.
The research report
is an attempt to understand the fragrances market and provide clients
with an unmatched and invaluable evaluation of the overall industry.
Delving deeper into the fragrances market and its various nuances,
this comprehensive publication discusses the factors governing the
global and regional industrial landscape. The report, with the help
of accurate and insightful statistics, throws light on the size,
volume, and share of the global fragrances market and also provides
strategic recommendations to help improve businesses.
Overview of the
global fragrances market
As mentioned
earlier, fragrances have achieved much importance among personal care
and grooming products. As might be expected, the women’s fragrances
segment dominates the overall market and as a result, a majority of
the innovations and product differentiations are targeted at this
segment. However, even though fragrances for the fairer sex have long
since captured the market, perfumes and fragrances for men have, of
late, grabbed the attention of industry players. This has had a
transformational impact on the global market and has set the pace for
rapid expansion in the coming years.
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Another factor that
governs the fragrances market is the trend of celebrity-inspired
perfumes. These include fragrances endorsed by leading personalities
in various walks of life as well as signature scents used by
celebrities as a self-promotion campaign. Fragrances such as these
garner much hype among certain sections of the consumer base. This
trend has been observed across regions such as North America, Europe,
and some countries in the Asia-Pacific region. However, market
analysts state that this fad was met with negative response in the
United Arab Emirates owing to vast diversity in population. People
living in the UAE may or may not associate with celebrities from
countries such as the United States, the United Kingdom, Australia,
Canada, Spain, and Italy, which leaves the fragrances market
relatively unchanged when it comes to celebrity-inspired scents.
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Premium brands
account for a major share of the fragrances market in UAE owing to
exceptional per capita incomes. In other parts of the world, this
segment has gained demand in recent years thanks to rising disposable
incomes and improving economies. Chanel, Gucci, Calvin Klein,
Christian Dior, Prada, Yves Saint Laurent, and Louis Vuitton are some
of the premium companies that have established themselves in the
fragrances market.
Companies
mentioned in the research report
The leading players
in the global fragrances market include Waitrose, Savers Health &
Beauty, The L’Oréal Group, Clarins Group, Superdrug Stores PLC,
Co-Operative Food/Somerfield, The Estée Lauder Companies Inc., LLOYD
Shoes GmbH, Sainsbury’s, Boots UK Limited, MAC Cosmetics, Tesco
PLC, The Body Shop International PLC, Givaudan, Vantage, Morrisons,
and Asda Stores Ltd.
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