Packaging is one of
the main selling factors of cosmetics, and companies look to innovate
and improvise their packaging in order to improve aesthetics of the
product to boost sales. Cosmetics market has traditionally been
driven by fashion trends and market innovations rendering it
susceptible to the rapid rate of change in customer preferences. This
poses a challenge for the cosmetics packaging companies as the demand
for new product is high, while resources remain constant. Plastic is
the most used packaging material for cosmetics, accounting for more
than 50% of the total demand for cosmetic packaging. Glass, metal,
and paper are the other packaging materials that are used in the
application.
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Research Report of Cosmetic Packaging Market :
Cosmetic packaging
market can be segmented into bottles, jars, tubes, pumps and
dispensers, pen types, sticks, roller balls, caps and closures,
pallets, and droppers among others by types of cosmetic packaging.
The market can also be classified into hair care, skin care, make-up,
and nail care among others by applications. The cosmetic packaging
industry is extremely versatile, as a range of materials and
packaging techniques are employed for different applications across
the world.
The cosmetic
industry has witnessed high demand growth from the BRIC countries, as
improving economic condition and generous cosmetics promotions, have
driven the consumers towards a higher per capita cosmetic
consumption. The cosmetics industry also benefitted immensely from
the advent of e-commerce platform, which has registered high growth
in sales in the recent years. The growing beauty conscious population
coupled with the innovation by the cosmetic manufacturing companies
has resulted in growth for the cosmetic packaging companies. Women
over the age of 30 and skin whitening products are expected to drive
the growth in this market. Owing to the increased awareness of the
and Organic cosmetics brands have registered high growth in Europe,
and North America and are expected to be the fastest growing sector
in the region. The demand for organic cosmetics is certainly going to
affect the demand for cosmetic packaging in these regions. Several
organic and natural cosmetic brands have spread their footprint in
Asia Pacific, and the market in this region is expected to follow
suit. Moreover male grooming products and cosmetics have witnessed
steep growth in the past few years, and are expected to drive the
cosmetics packaging market in the foreseeable future.
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The primary
restraint in the cosmetic packaging market is the lack of sales of
cosmetics during economic downturn in economies. Hair care and skin
care products perform well even in bad economic conditions; however
premium products and less essential products lose market
attractiveness. Volatile raw material prices and increasing energy
cost are also some of the concerns of cosmetics packaging companies.
North America and
Europe market account for the majority of the global cosmetics
packaging market. The highest growing regions in these regions are
the U.S and the U.K. However Asia Pacific region along with Russia
and Brazil are expected to grow at the swiftest pace over the next
few years. Asia Pacific market is estimated to overtake the market
leader position from North America very soon.
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Some of the major
companies participating in the cosmetics packaging market include
Amcor Ltd. (Australia), Albea (France), HCP Packaging (China), Brimar
Packaging Inc,(US), The Packaging Company (US), Collcap Packaging
(UK) and Libo Cosmetics (Taiwan) among many others.
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