The research report
provides an exhaustive analysis of the global Makeup
Market, combined with a full explanation of the
structure and major categories of the industry. Sufficient data on
market share, size, trends, developments, suitable new and emerging
regions, and future growth are provided and discussed at length. The
report helps solidify knowledge pertaining to potential and existing
competitors and helps provide competitive advantage by identifying
key players, expansion strategies, and areas of development. The
study also investigates the growth drivers, restraints and advantages
that impact the market on a global scale.
The research report
analyzes the key restraints in the global makeup market, including
the use of non-FDA approved chemicals in makeup compositions, the
high price related to the use of superior quality chemicals, the high
price related to the packaging of cosmetic products, and a growing
segment of consumers that are consciously reducing the use of heavy
cosmetic products.
A wide range of data
aids an easy-to-understand analysis of the makeup market. The use of
Porter’s five forces model analysis, SWOT analysis and an
assessment of the value chain help you step ahead the market using
the projected advantages and competition in the market.
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Overview
The global makeup
market, also known as the color cosmetics market, consists of
elements used to beautify external human features, which involve the
eyes and the face, finger nails, and toenails. The makeup market is
segmented into eye makeup, face makeup, lip makeup and nail makeup.
Other aspects of makeup are hair cosmetic products and odor-changing
perfumes, deodorants, colognes, and scents. The Food and Drug
Association is the regulating body for the makeup products and the
components used in them.
The key driving
factors in the makeup market can be identified through its key
geographies and demographics. North American youngsters form the
largest consumer base for makeup products. The biggest markets in the
North American market are the United States, Canada, and Mexico, in
the order of market share. Nail makeup and lip makeup are the largest
segments in the makeup market in North America. The anti-ageing
segment is dominated by the female population in Canada. The other
key driving factor is the rising number of consumers with a
disposable income, especially in Mexico. Customers are constantly
looking for new facets and innovation in the makeup market, which is
another reason for its growth over the past few years.
Companies
mentioned
The top players in
the makeup market are the ones that are dominant in North America and
Europe, such as Estee Lauder Cosmetics (Canada), L’Oreal USA, and
Avon among other names.
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