Laundry
Care Market is changing drastically since past few years as
consumers have started finding value in their purchases. With US
economy still recovering from economic downturn, many consumers are
evaluating their purchasing habits to ensure that they obtain
greatest value for their money. Increasing preference for scented
laundry care products and allergenic/ green products, and development
of new products is gaining consumer acceptance and accelerating the
growth of laundry care industry. Most market segments are growing at
more than 5% growth rate annually. Detergent liquid - the largest
market segment of laundry care industry has undergone double digit
growth.
With recovery from
global economic downturn and increasing spending on personal hygiene,
there is an increasing demand for laundry care products and this
industry is expected to accelerate in developing nations in coming
few years due to product innovations and reduction in prices because
of increasing competition.
Market
Segmentation
Based on Product
Laundry Detergents
Fabric Softeners
Bleach
Other Specialty
Products
Eco-Friendly
Products
This research report
analyzes this market based on its market segments and major
geographies. This research report provides complete analysis of major
market segments, current market trends, factors driving market
growth, restraints, industry structure, and market projections for
upcoming years. This report also provides analysis of technological
improvements in this industry, Porter’s five force model analysis,
and complete company profiles of top market players. It provides
review of micro and macro factors significant for existing market
players and new entrants along with detailed value chain analysis.
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Geographies
analyzed under this research study are
North America
Asia Pacific
Europe
Rest of the World
Major Players
Some of the Key
Players dominating this market are Procter & Gamble,
Unilever, The Clorox Company, The Dial Corporation, Church &
Dwight, USA Detergents, Colgate-Palmolive Company Ltd., Reckitt
Benckiser Inc., SC Johnson and Son Inc., Orange Glo International,
Huish Detergents, and others.
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