According
to a new market report published by Transparency Market Research
“Incontinence
Skin Care and Body Wash Market - U.K. Industry Analysis,
Trend, Size, Share and Forecast, 2015 - 2023”, the market was
valued at US$38.7 mn in 2014 and is expected to reach US$50.1 mn by
2023, growing at a CAGR of 2.6% from 2015 to 2023.U.K Incontinence
skin care and body wash market is primarily driven by increasing
awareness among the patients regarding the long term problems
associated with incontinence skin disease. Incontinence if not
treated early may lead to serious second degree diseases such as skin
ulcers.
Major
players in the market through their marketing campaigns and
advertisements along with awareness programs set up by the health
organizations and health care institutes such as NHS are making
consumers aware about incontinence related diseases. This in turn is
predicted to drive the market of incontinence skin care at a stable
rate. In addition, increasing number of aged population in line up
with improving healthcare systems in the U.K. is also projected to
drive the market of incontinence skin care products and body wash
during the forecast period from 2015 to 2023.
For
the purpose of detailed research, the incontinence skin care and body
wash market of the U.K. has been segmented on the basis of product
type into barrier cream, repair creams, body wash & shampoo, skin
care powder, bathing wipes, wet wipes, dry wipes, wash gloves, wash
foam, hand wash and hand creams. Moreover, current market revenue
along with future forecast of all the above mentioned segment has
been provided in this report both in terms of revenue and volume.
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Free Sample Report Copy :
In
2014, among the different product type, the barrier cream held the
largest market share of the incontinence skin care and body wash
market both in terms of revenue and volume. Increasing use of barrier
creams as a protective measures against various type of skin
irritants and infections is predicted to drive the market of barrier
creams in the coming years. This segment is also anticipated to
witness the fastest growing market during the forecast period.
However, repair creams are the second most widely used incontinence
skin care product after barrier creams. Repair creams as the name
suggest are used for healing the skin damaged due to incontinence.
Repair creams are most effective in case of serious skin problems
such as irritation, redness and yeast among others.
This
report also provides in-depth analysis of the various distribution
channels associated with the sale of incontinence skin care and body
wash products. Among the different distribution channels, the
National Health Service (NHS) is the largest buyer of incontinence
skin care products from manufacturers and distributors. NHS accounts
for almost 55% of the incontinence skin care products and body wash
market. NHS is followed by the retail sector in terms of distribution
channels. Retail accounts for 25-30% of the market. E-commerce
accounted for almost 45% of the retail revenue. Retail stores such as
supermarkets and discount stores are considerable revenue generating
units for wash creams, whereas chemists & medical suppliers are
the second largest retail outlet for incontinence skin care products.
By
geography, owing to a mature market due to high penetration level,
the incontinence skin care and body wash market is anticipated to
experience a sluggish growth rate in the coming years. However,
robust internet marketing and online campaign strategy adopted by the
major players in the U.K is predicted to drive the market during the
forecast period. The incontinence skin care and body wash market of
the U.K is majorly driven by England. Prevalence of inflammatory of
bowel diseases and rising patient awareness are projected to increase
the number of target consumers in this country, which in turn is
expected to fuel the market growth of incontinence skin care and body
wash products.
Some
of the Key Players
operating in the incontinence skin care market of U.K include Svenska
Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, B. Braun
Melsungen AG, Johnson & Johnson, Gama Healthcare Ltd., Tender
care Inc., Gama Healthcare Ltd. and Coloplast Corp. among others.
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