North America Car Air Fresheners Market to Exhibit 3.6% CAGR during 2014-2020 owing to Growing Demand from Canada

According to a recent market research report published by Transparency Market Research, the North America car air fresheners market is estimated to expand at a CAGR of 3.6% during the period between 2014 and 2020. The report, titled “Car Air Fresheners Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2014 - 2020,” projects the North America car air fresheners market to be worth US$952.01 mn by 2020. The overall market was valued at US$744.5 mn in 2013.

Car air fresheners are consumer products that are widely used for odor elimination in cars. Long hours of commute through cars have necessitated the need for car air fresheners that continuously emit fragrance. There are various classes of mechanisms involved to control odor such as oxidation, adsorption, and masking. These air freshener mechanisms are delivered majorly through two ways: continuous action and instant action.

The report points out that the rise in the purchase of discretionary products due to the economic recovery following the economic troubles at the end of the last decade has propelled the growth of the car air fresheners market in North America. The increase in the time spent in cars has driven the need for car air fresheners. Demographic shifts have also shaped the demand from the market.

However, the growing concerns about allergens and other chemicals have negatively affected the growth of the car air fresheners market in North America. Many car air fresheners contain volatile organic compounds that are associated with aggravating asthma and affecting reproductive development. This has led to a decrease in sales of synthetic car air fresheners. The overall market has a huge opportunity to grow in terms of rising demand for natural and organic car air fresheners. Innovative product packaging, design, and multiple distribution channels will also augment the growth of the market during the forecast horizon.

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On the basis of product type, the report segments the North America car air fresheners market into sprays/aerosols, gels and cans, vents and clips, papers, and other car air fresheners. The vents and clips segment is expected to register rapid growth during the forecast period.

The report studies the North America air fresheners market across the U.S., Mexico, and Canada. The U.S. emerged as the largest car air fresheners market in 2013 owing to the high standard of living and growing preference for air fresheners among car owners. While Mexico is anticipated to display moderate growth in the coming years, Canada is projected to expand at the fastest rate.

Describing the competitive landscape, the report profiles some of the prominent players in the North America car air fresheners market such as Auto Expressions, Chic Accessories, Procter & Gamble Co., Henkel AG & Company, Carmate Manufacturing Co. Ltd., JENRAY Products, The Yankee Candle Company, S.C. Johnson & Son, California Scents, ABRO Industries, CAR-FRESHENERS Corporation, and Reckitt Benckiser Group. The report provides detailed information about the key players including their business strategy, financial overview, product portfolio, and recent developments. Through SWOT analysis, the report analyzes the various growth opportunities for the market players.

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