Rising awareness for
personal hygiene, growing concerns over spread of infectious diseases
and increased focus on communal hygiene are driving the market for
household cleaners. Skillful innovations and promotional strategies
from manufacturers and robust demand from emerging markets are also
responsible for continuous growth of the Household
Cleaning
Agents
Market.
Household cleaners
include a variety of cleaning solutions for house and household
products and have emerged as an important product category in the
past few years. Increasing focus on ensuring safety, social, and self
actualization needs by enabling safe food storage, controlling
garbage in a hygienic manner, and disinfecting household surfaces are
driving gains in the global household cleaners market. Improved
lifestyle and tips from home experts are taking household maintenance
to the next level, thus, encouraging the need of advanced household
cleaning and safety products.
Household cleaning
is one such area where manufacturers constantly need to identify
current trends and react to these trends by introducing new,
innovative and technologically advanced products in market to hold
consumer interest. Efficient research and development activities and
development of products to suit particular needs of consumers is
expected to drive this market in upcoming years. A number of small
players are engaged in high profile promotional activities through
diverse media for marketing their products.
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Report :
Market
Segmentation Based on Product
Surface Cleaners
- All Purpose Liquid cleaners
- All Purpose Dry Cleaners
- Liquid Scouring Cleaners
- Dry Scouring Cleaners
- Disinfectants
Specialty
Cleaners
- Glass & Window Cleaners
- Toilet Bowl Cleaners
- Bath Tub & Tile Cleaners
- Drain Pipe Cleaners
- Dishwashing Cleaners
- Oven Cleaners
Bleaches
- Liquid Bleach
- Dry Bleaches
Major Players
Some of the major
players dominating this market include Clorox, Colgate-Palmolive
Company, Church and Dwight Co. Inc., Henkel KGaA, The Dial
Corporation, Kao Corporation, Procter and Gamble Company, Reckitt
Benckiser Inc., S.C. Johnson & Son Inc., Unilever, and others.
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