Vanillin is the
primary component of the vanilla bean extract and is used as a
flavoring agent in pharmaceuticals, foods, and beverages. Synthetic
vanillin is used more often than natural vanilla extract and Bio
Vanillin
has been developed as a healthier and safer alternative to synthetic
vanillin.
Vanillin can be of
three different types, depending on the way it is manufactured:
guaiacol-derived vanillin, natural vanilla extract from vanilla
beans, and lignin-based vanillin. Vanillin produced from lignin is
marketed as a premium product and is therefore priced higher. Even
though only a fraction of the total lignin obtained is used for the
manufacturing of vanillin, lignin is actually an abundant natural
resource and can also be obtained from sources such as wood, leaves,
straw, cereals, stems, fruits, and vegetables. Guaiacol-derived
vanillin is an established commercial market owing to the lower price
of the product despite no product differentiation. This makes it
difficult for bio vanillin to compete with existing companies that
already have a strong marketing structure in place.
The report studies
the various segments and subsegments within the bio vanillin market
and carefully examines the various micro and macro factors that drive
and hamper their growth. With the help of tools such as the Porter’s
Five Forces Analysis and SWOT analysis, the report provides readers
with a 360-degree outlook on the overall market and where it is
headed in the coming years.
Global Bio
Vanillin Market: Key Trends and Opportunities
The global market
for bio vanillin is primarily driven by the surge in the demand for
biotechnologically derived fragrances and flavors from end-use
industries such as cosmetics, food and beverages, and
pharmaceuticals. The market is also boosted by the stable price
trends of bio vanillin and strong industry penetration. The fact that
bio vanillin has been accepted as natural by the EU and the U.S. food
legislations is key to the growth of the global bio vanillin market.
The product also satisfies the various regulatory requirements of
Health Canada-a department of the Government of Canada that deals
with national public health. The market for bio vanillin is projected
to benefit from the product being marketed as part of the premium
product segment within the beverages, foods, and perfumes industries.
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The food and
beverages industry makes for the largest consumer of bio vanillin,
accounting for over half the market. The fragrances sector is also
likely to exhibit steady growth in the coming years, based on the
findings of the report.
Global Bio
Vanillin Market: Region-wise Outlook
Asia Pacific is the
leading market for bio vanillin in terms of demand, with China
emerging as the dominant country in terms of production. This region
is also projected to exhibit strong growth during the rest of the
forecast period mainly due to the increasing demand for bio vanillin
from the pharmaceuticals and food and beverages industries in
countries such as India, Indonesia, China, and Malaysia. Bio vanillin
also provides a massive opportunity for growth in the Asia Pacific
region since countries such as India and China have been witnessing a
growth in per capita disposable income and population expansion.
Europe is also a
major market for bio vanillin and is expected to witness moderate
growth in the coming years. Bio vanillin has the potential to emerge
as a green product in Europe as well as North America because
consumers in these regions have become more health conscious and
averse to petrochemical-derived products. This increasing reliance on
natural and bio-derived products is anticipated to boost the bio
vanillin market in North America and Europe.
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