Tuesday 2 February 2016

Tube Packaging : A Viable Packaging Option for the Cosmetics and Consumer Goods Market

The Tube Packaging Market produces tube-shaped objects used for the packaging of thick liquids. Tubes are cylindrical, soft containers that have an oval or round profile and a hollow space for containing the product. Tube packaging finds applications in a variety of areas such as the packaging of cosmetics, food products, pharmaceuticals, chemicals, etc.
The personal care and cosmetics industries are the key demand drivers of tubes and the development of these industries is a key determinant of the growth prospects of the global tube packaging market. Over the past few years, the personal care and cosmetics industries have exhibited significant growth on a global level, and so has the tube packaging industry. Over the coming years too, rising disposable incomes, strengthening GDPs, and rising population will significantly contribute to the growth of these industries. An increased demand for tube packaging from the pharmaceutical and food and beverages industries will also drive the global tube packaging market.

Packaging plays a very important role in the branding of a variety of consumer goods, especially cosmetics and personal care products. The overall look of these products makes for an important determinant of their sales and market appeal, besides, off course, the quality of the product.
For being effective for cosmetics and personal care products, it is crucial that the packaging is easy for branding and allows enough space for product name and information such as instructions regarding usage, composition, and warnings, if any. Also, the container should be intact to provide protection against contaminants that may otherwise damage the product. Also, containers need to have a seal or any other sign denoting that the product inside has not been tampered with.

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Tube packagings fulfill all of these requirements and make for a suitable option for the packaging of personal care products and cosmetics. A variety of plastics, and metals such as tin (15%), lead (25 %), and aluminum (60%) are the chief materials used for most of the tube packaging available in the market.
There are many advantages of using plastics for tube packaging, including their low cost, low weight, high durability, inertness to most chemicals, pleasant touch, ability of retaining their shape throughout their use, and unbreakable nature. It is easy to produce and design plastic tubes, which is why plastics are increasingly used for tube packaging. However, there are also certain disadvantages that make plastics undesirable for packaging in certain conditions, including:
  • Poor physical stability owing to properties such as absorption lightness, interaction, and adsorption
  • Likelihood of cracking under stress owing to the low density of certain plastics or cracking agents such as volatile oils, detergents, etc.
  • Likelihood of surface reticulation when packaging certain chemicals
  • Poor impact resistance
Collapsible metal tubes are also an attractive option which permits controlled amounts of product to be easily dispensed, with proper environmental protection to the product and good re-closure facilities. The risk of remaining product in the tube getting contaminated is also low in case of metal tubes. The low weights, unbreakable nature, and high-speed automatic filling capability of metal tubes make collapsible metal tube a highly desirable option if plastic is not be used for packaging.

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