Most personal care
products with skin whitening ingredients available in the market for
unalterable skin lightening are formulated with synthetic
ingredients. The Global
Whitening
Ingredients
Market
is primarily driven by increasing expectations to possess a
lightened, blemish free and radiant skin tone. Moreover, consumers in
the Western countries are aware of the effectiveness of ingredients
formulated in personal care products; hence, products with added
features are expected to boost growth of the market. Consumers are
now more health and environment conscious, and products with
all-natural ingredients are supposed to be more effective; hence,
more growth is expected from natural specialty ingredients. In
addition, innovations in formulating products with different types of
plant extracts with added features are expected to drive the market
growth. Furthermore, robust growth of retail products is anticipated
to drive future market potential. The growth of plant extracts and
developing opportunities in the West are projected to drive the
market. Additionally, the quest to improve efficiency through
research and development is expected to continue to meet the
consumers’ need.
Healthy skin
radiance and glow can be maintained by choosing herbal, plant
extracts and various other natural ingredients. In developed markets
such as Western Europe and North America, consumers prefer premium
products, and this preference drives the growth of the natural
whitening ingredients market. Furthermore, Consumers' higher earning
potential helps to provide additional revenue for expenses on premium
products such as face cream and face masks among others.
Phenolic-based ingredients are expected to hold major market share as
a result of increasing and stable demand from the Asia-Pacific
region. Moreover, phenolic compounds are the ingredients
predominantly used in skin whitening personal care products as they
are cheaper in cost and are easily absorbed into the skin.
Non-phenolic compounds used in personal care products are arbutin,
kojic acid, vitamin E, vitamin C, and niacinamide.
Global whitening
ingredients market is segmented into chemistry type, end-product type
and geography. Different types of ingredients are used in formulating
personal care products, and each ingredient is functionally unique in
action. The ingredients are majorly applied target skin whitening,
skin lightening, and improved skin radiance Whitening ingredients are
used in personal care products such as creams, lotions, gels, serums,
face masks, bathing bar soaps, and bathing liquids. On the basis of
end product type, the whitening ingredients market is bifurcated into
skin whitening, teeth whitening among others.
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Asia Pacific is the
largest market for whitening ingredients and products, followed by
Europe and North America. China is expected to experience highest
growth rate in the coming years. Rising disposable income of middle
class people and increasing consumer awareness towards ingredients in
developing countries such as India, China is boosting the demand of
personal care products with whitening ingredients market worldwide.
Moreover growing inspiration to charming and look young among aging
population of western countries is keeping the growth rate steady in
North American and Europe market. Huge demand from regional markets
such as India, China, the Middle East and Brazil are expected to
drive the total demand for whitening ingredients over the forecast
period. Huge investments towards research, innovation and technology
have resulted in development of many new whitening ingredient based
personnel care product in recent years.
Some of the Key
Players operating in the whitening ingredients
market are Beiersdorf AG (Germany), E. T. Browne Drug Company, Inc.
(U.S.), Dabur India Limited (India), Company Limited (Japan), Clarins
SA (France), CavinKare Pvt. Ltd. (India), Elder Health Care Ltd.
(India), Jolen, Inc. (U.S.), Hindustan Unilever Ltd (India), Emami
Limited (India), Kao Corporation (Japan), Shiseido Kanebo Cosmetics,
Inc. (Japan), and the Procter & Gamble Company (U.S.) among
others.
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