U.S. Specialty Household Cleaners Market to Expand at Healthy 6.6% CAGR from 2012 to 2018

Transparency Market Research (TMR) has announced the release of a new market study on the U.S specialty household cleaners market. The report analyzes the drivers and restraints of the market and the impact of these factors on the demand for specialty household cleaners during the forecast period from 2012 to 2018. The report studies the attractiveness of the specialty household cleaners market on the basis of factors such as growth rate and market size in the U.S. According to the report, the specialty household cleaners market, which was valued at USS$5.1 bn in 2011, is projected to reach US$7.9 bn by 2018, exhibiting a CAGR of 6.6% from 2012 to 2018.The report is titled “Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends And Forecast 2012 - 2018” and can be availed from the company’s website.

The report states that the increasing awareness about hygiene among industries and amongst consumers in the U.S. will boost the specialty household cleaners market in the country. The increasing disposable incomes of consumers in the country and the rising number of working women drive the market. Furthermore, growing concerns among people regarding the spread of infections and diseases will help promote the specialty household cleaners market.

Specialty household cleaners help address the problems of maintaining hygiene and cleanliness in buildings of all varieties. Specialty household cleaners offer convenient cleaning solutions and eliminate the dependency of people on external housekeeping experts. An overall need for clean and hygienic surroundings will thus encourage healthy growth of the specialty household cleaners market in the U.S.

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The specialty household cleaners market rides on customer’s growing demand for innovative, eco-friendly, and chemical-free cleaners. Development of new and innovative products will increase the customer adoption of the products, thus boosting the market. However, the high pricing and health-related concerns regarding chemicals will challenge the specialty household cleaners market in the U.S.

The specialty household cleaners market is segmented on the basis of product and application. On the basis of product type, the market is segmented into toilet bowl cleaners, glass cleaners, auto polishes, hard surface cleaners, and others. Hard surface cleaners accounted for 44% of the specialty household cleaners market in 2011 and are expected to reach a value of US$3.6 bn in 2018, after being valued at US$2.3 bn in 2011.

On the basis of application, the specialty household cleaners market is segmented into bathroom, bedroom, kitchen, floor, and others. Out of these, the bathroom cleaners segment dominated the market in 2011, standing at US$1.8 bn. The bathroom cleaners segment is expected to reach US$2.9 bn by 2018, registering growth at a 6.9% CAGR between 2012 and 2018.

The report profiles several leading companies in the specialty household cleaners market such as: Dwight Co. Inc., Reckitt & Benckiser, SC Johnson and Son Inc., Kao Corporation, Unilever, Henkel KGAA, Procter & Gamble Co., and Church and Clorox Co.

The specialty household cleaners market is segmented as follows:

Product

• Glass cleaners
• Auto polishes
• Hard surface cleaners
• Toilet bowl cleaners
• Others

Application

• Bathroom
• Floor
• Kitchen
• Bedrooms
• Other areas of the house

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