Baby Diapers Market - Global Industry Analysis, Size, Share, Growth and Forecast 2011 – 2017

According to a recently published report based on "Baby Diaper Market - Global Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2017" by Transparency Market Research – the global market for baby diapers is expected to rise by 46.6% from 2011 and reach a market size worth USD 52.2 billion in 2017. The global baby diaper market is estimated at USD 35.6 billion in 2011, and expected to grow at a CAGR of 6.6% from 2011 to 2017.

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The report discusses the faster growth rate of the emerging economies such as North America which was once at a leading position across the globe, but is now expected to lose its leading position in the near future. The North American market is facing saturation and intense competition at a slower rate as compared to other regions across the globe. Due to 100% saturation, product penetration, and intense competition, manufacturers find it difficult to sustain the growth of baby diapers and other related products in this region. North America will be superseded with market growth seen in Asia-Pacific regions. A similar trend is also observed in the Western regions of Europe.

However, EMEA (Europe, Middle East and Africa) holds the largest market share at 33% and is closely followed by Asia Pacific, which accounts for 30% of the global baby diaper market. The Asia-Pacific and Latin American regions are expected to see a rise of USD 16.6 billion from that in 2011. The Asia Pacific baby diaper market is growing the fastest among all regions, and is projected to grow at a CAGR of 8.4% from 2011 to 2017.

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The global baby diaper market is growing steadily buoyed by rise in hygiene awareness and increase in population. This market is further categorized into two basic segments, which are based in terms of product type. They are namely; disposable baby diapers and cloth diapers. Between the two, the disposable diaper segment is the largest market for diapers, accounting for approximately 66% of the total market share. This category proposes super absorbent diapers, pre-fold diapers, and biodegradable diapers that are gaining utmost popularity in terms of effective usage and cost too.

Whether it is female hygiene products, baby diapers or adult diapers, the global diapers market is experiencing high-surge in demand for sanitation products.

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This demand is majorly driven by increased awareness of personal hygiene and rising population. With the advent of new technologies and as a part of coming up with innovative products in the market that are intended to quickly grab the attention of the consumers, the modern-day diapers are designed and manufactured as bio-degradable disposable diapers which are mainly environmentally friendly.

This research report by Transparency Market Research is specifically designed to estimate and analyze the demand and performance of baby diapers in a global scenario. The changing consumer preferences and dynamics across all product segments and geographic markets have spurred immense growth in this market. This research provides in-depth analysis of baby diaper product sales, trend analysis by segments, baby product manufacturers, and demand by geography. It covers all the major product segments including historical data and statistically refined forecast for the segments cover.

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The regions that are high with baby population are India, China and countries in MEA (Middle East & Africa). The baby care market’s leading players included in this report are namely; P&G (Procter and Gamble), SCA Hygiene, K-C (Kimberly Clark), Kao Corporation, Hengan and Unicharm. These key players follow many strategies to retain their market leadership, apart from investing on R&D.

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