Transparency
Market Research (TMR) has announced the release of a new market
study on the U.S specialty household cleaners market. The report
analyzes the drivers and restraints of the market and the impact of
these factors on the demand for specialty household cleaners during
the forecast period from 2012 to 2018. The report studies the
attractiveness of the specialty household cleaners market on the
basis of factors such as growth rate and market size in the U.S.
According to the report, the specialty household cleaners market,
which was valued at USS$5.1 bn in 2011, is projected to reach US$7.9
bn by 2018, exhibiting a CAGR of 6.6% from 2012 to 2018.The report is
titled “Specialty
Household Cleaners Market - U.S. Industry Analysis, Market
Size, Share, Trends And Forecast 2012 - 2018” and can be
availed from the company’s website.
The report states
that the increasing awareness about hygiene among industries and
amongst consumers in the U.S. will boost the specialty household
cleaners market in the country. The increasing disposable incomes of
consumers in the country and the rising number of working women drive
the market. Furthermore, growing concerns among people regarding the
spread of infections and diseases will help promote the specialty
household cleaners market.
Specialty household
cleaners help address the problems of maintaining hygiene and
cleanliness in buildings of all varieties. Specialty household
cleaners offer convenient cleaning solutions and eliminate the
dependency of people on external housekeeping experts. An overall
need for clean and hygienic surroundings will thus encourage healthy
growth of the specialty household cleaners market in the U.S.
The specialty
household cleaners market rides on customer’s growing demand for
innovative, eco-friendly, and chemical-free cleaners. Development of
new and innovative products will increase the customer adoption of
the products, thus boosting the market. However, the high pricing and
health-related concerns regarding chemicals will challenge the
specialty household cleaners market in the U.S.
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The specialty
household cleaners market is segmented on the basis of product and
application. On the basis of product type, the market is segmented
into toilet bowl cleaners, glass cleaners, auto polishes, hard
surface cleaners, and others. Hard surface cleaners accounted for 44%
of the specialty household cleaners market in 2011 and are expected
to reach a value of US$3.6 bn in 2018, after being valued at US$2.3
bn in 2011.
On the basis of
application, the specialty household cleaners market is segmented
into bathroom, bedroom, kitchen, floor, and others. Out of these, the
bathroom cleaners segment dominated the market in 2011, standing at
US$1.8 bn. The bathroom cleaners segment is expected to reach US$2.9
bn by 2018, registering growth at a 6.9% CAGR between 2012 and 2018.
The report profiles
several Leading Companies
in the specialty household cleaners market such as: Dwight Co. Inc.,
Reckitt & Benckiser, SC Johnson and Son Inc., Kao Corporation,
Unilever, Henkel KGAA, Procter & Gamble Co., and Church and
Clorox Co.
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