Transparency Market Research (TMR) observes that global water
purifier market is extremely fragmented. The competition in the
overall market is expected to intensify in the coming years as new
players are constantly try to find their way in. The market also
faces a major threat from companies offering bottled water, which is
a perfect substitute to water purifying technologies. Some of the
leading players in the global market are Tata Chemicals Ltd., Pentair
Residential Filtration, LLC (EVERPURE), Eureka Forbes, and Kent RO
Systems Ltd among others.
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Asia Pacific Estimated to Lead the Global Water Purifier Market
According to the research report, the global water purifier market
was worth US$49.49 bn in 2015 and is expected to reach a valuation of
US$106.45 bn by the end of 2025. During the forecast years of 2017
and 2025, the global market is likely to progress at a CAGR of 8.1%.
Out of all the technologies, the RO purifier technology is projected
to lead the global market over the forecast years. By the end of
2025, the RO purifier segment is expected to reach a valuation of
US$48.61 bn. Geographically, Asia Pacific is slated to lead the
global market as it is expected to rise at a CAGR of 11.5% between
2017 and 2025.
Scarcity of Clean Water Pushes Civic Bodies to Adopt Water
Purifiers
United Nations stated that there were over 3.5 billion people living
in the urban areas across the globe. With the number slated to rise
over the years, the problems related to water are only likely to
worsen. An obvious fallout of urbanization is rising water pollution
and scarcity of potable water, thereby causing a major depletion in
the utility of available water. In light of these events,
governments, civic bodies, and public institutions are working
towards designing and developing water purifying techniques to cater
to the ever-growing needs of the urban and rural population
pertaining to water.
The exacerbating factors such as dumping of industrial waste in
rivers and letting out waste directly into water bodies has
significantly reduced the availability of clean water. Concerns about
contaminants, chemicals, and other byproducts has tremendously raised
the demand for water purifier technologies. The lack of fresh water
resources and depleting ground water reserves have played an
instrumental role in defining the skyrocketing success of the global
water purifier market. Aging water infrastructure such as corroding
pipes can lead to poisoning. Thus, the outdated water infrastructure
in cities has prompted the uptake of water purifiers at commercial
levels as well. Additionally, the need for water reuse and emerging
trend of recycling in water intensive industries has also bolstered
the growth of the global market. Industries that use non-potable
water such as paper mills and carpet dryers, construction activities,
and concrete mixing among others are expected to resort to recycling
of water.
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Lack of Awareness about Consumption of Unsafe Water acts as an
Impediment
On the flip side, the global water purifier market faces some tough
challenges. For instance, the lack of awareness in rural areas about
hygiene and sanitation have become a tough challenge for the global
market. The problem is further complicated due to the poor knowledge
about health risks associated with consumption of unsafe water.
Availability of unsafe water purification methods has become a hurdle
for water purifier technologies to penetrate the rural market.
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