Global Mixed
Reality Market: Overview
Substantial advances in hardware technologies and the adoption of
sophisticated mobile software to create real-time and immersive
environments are the key factors stimulating the demand for mixed
reality (MR). The inroads made by virtual world of computer-generated
imagery to real-world environments along with the advancement in
automated reality technologies has led to the steady evolution of the
MR market. The MR market has witnessed the continual penetration of
head mounted display (HMD) devices in a variety of areas such as in
gaming, sports, entertainment, and healthcare industries.
A large number of companies are actively focused on developing
high-end augmented reality applications for these industries that is
expected to positively impact the market in the coming years. The
global mixed reality market is anticipated to rise at 39.1% CAGR from
2016 to 2024 and attain a valuation of US$1.2 bn by the end of
forecast period.
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The report offers an in-depth insight into the current and emerging
trends, technological advances, market share and size of various
component and application segments. The study is prepared with the
help of extensive primary and secondary researchers include valuable
inputs from a wide range of market participants such as industry
experts, strategists, market leaders, and business executives. The
research study takes a closer look at recent disruptive technologies
and assesses their impact on the competitive landscape of major
regions. The insights and analysis help stakeholders gain a better
understanding of the market and enable them to devise impactful
strategy.
Global Mixed
Reality Market: Trends and Opportunities
The mixed reality market is primarily driven by its increasing
application in gaming and entertainment industries. The convergence
of augmented reality and virtual reality technologies has led to the
development of a host of interactive content in gaming industry. As a
result of numerous transformative gaming effects of mixed reality
technologies, an increasing number of video gaming companies are
becoming a part of ecosystem of the mixed reality market, thereby
boosting the market. Furthermore, growing popularity of IoT and
wearable technologies are expected to expand the horizon of mixed
reality applications.
The soaring demand for mixed reality applications in healthcare and
medical industries facilitates better diagnosis and treatment of
diseases. The increasing adoption of MR in imaging and radiology is
expected to open up lucrative market avenues over the forecast
period. Furthermore, the use of mixed reality applications bear
large-scale implications for online shopping which is expected to
confer enormous benefits to several companies in e-commerce and
retail industries.
Global Mixed
Reality Market: Regional Outlook
Regionally, the global mixed reality market can be segmented into
North America, Europe, Asia Pacific, South America, and the Middle
East and Africa. Among these regions, North America is expected to
lead the global market for mixed reality. The growing popularity of
3D movies in entertainment industry is anticipated to bolster the
demand for mixed reality hardware and solutions.
North America is anticipated to be followed by the Asia Pacific
market. The steady growth of this regional market is expected to be
fuelled by increasing adoption of mixed reality applications across
various industries and a robust uptake of smart wearable devices
among consumers. In addition, the adoption of mixed reality solutions
has transformed the interactive experience of viewers spurring the
demand for these solution in developing and developed nations in the
region.
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Global Mixed
Reality Market: Competitive Landscape
Prominent companies vying for a sustained share of the mixed reality
market include Daqri LLC., Epson, Facebook Inc., Samsung Electronics
Co, Ltd., HTC Corporation., Recon Instruments, Magic Leap, Inc.,
Microsoft Corporation, Canon Inc., and Infinity Augmented Reality,
Inc. Leading vendors are launching high-end mixed reality solutions
that offer immersive and interactive experiences in end-users
industries to consolidate their market positions.
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