Liquid laundry
detergent is manufactured using several raw materials such as water
softeners, bleach and various enzymes among others. Liquid laundry
detergent is primarily employed in cleaning laundry and has two major
end user segments namely residential and commercial. The commercial
applications include textile industry, hospitality industry, laundry
services and others. Residential includes its use in household
cleaning.
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Research Report of Liquid Laundry Detergent Market :
Demand for liquid
laundry detergent is driven by ease in application and less wastage
as compared to detergent powders. On account of which, liquid laundry
detergent are gaining acceptance and substituting the traditional
detergent powders and soaps. Growing population and increasing
disposable income of consumers leading to increasing demand for
clothing, hospitality and several other end user segments has been
among the major driver for market growth. Liquid laundry detergent
cause several environmental hazards hence, degradability has been
among the major restraint for market growth. Research and development
activities to develop bio degradable liquid laundry detergent are
expected to offer huge growth opportunity for the market.
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Report :
North America
dominates the global demand for liquid laundry detergent in terms of
consumption. Asia Pacific is the largest producer and is expected to
emerge as the fastest growing region in terms of consumption during
the forecast period. Asia Pacific has two of the largest economies in
terms of population, viz., India and China. Increasing awareness
about liquid laundry detergent market and growth in industrial
investment in these emerging economies is expected to drive the Asia
Pacific market. Demand for liquid laundry detergent in RoW segment is
expected to be driven by increasing demand from Latin America.
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Some of the market
players in the liquid laundry detergent market include Henkel KGaA,
Colgate-Palmolive Company, Procter & Gamble Co., Reckitt
Benckiser Plc, The Clorox Company, Church & Dwight, The Dial
Corporation and Unilever N.V. among others
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