Rise in disposable
income, reduction in infant mortality rate, and increasing health
care expenditure has stimulated the demand for baby diapers all over
the world. The major factors augmenting the growth of the Asia
Pacific Baby Diapers Market include regular use of diapers to
sustain hygiene and for the prevention of rashes on the skin of
babies.
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However, there are a
few factors impeding the growth of the baby diapers market. Amongst
them, one of the key concerns related to cloth diapers is their lower
capability of absorption in comparison with other product types.
Although convenient, disposable diapers, if not appropriately used,
could lead to problems such as rashes. There is a general perception
that disposable diapers possess a much higher absorption capability
than they actually do. This prompts parents to change their baby’s
diaper at less frequent intervals, increasing the chances of
saturation and eventually rashes on the baby’s skin.
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On the basis of
product types, the baby diapers market is segmented into disposable
diapers, cloth diapers, swim diapers, and training diapers. Among
these, the disposable diapers segment held the biggest share of the
market for baby diapers. Developed countries have the largest market
share for baby diapers, however, thanks to increasing disposable
incomes and awareness about infant healthcare, emerging economies are
also predicted to experience substantial growth during the
forecasting horizon from 2015 to 2021.
Asia Pacific
Region to Lead Global Baby Diapers Market
The existence of a
large number of untapped markets across the globe poses a great
opportunity for baby diapers manufacturers. Low disposable incomes
had held back the market share of regions such as APAC and Africa in
the global baby diapers market.
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Release of Baby Diapers Market :
However, current
trends have shown that Asia Pacific dominated the global baby diapers
market with the biggest share in terms of both volume and revenue in
2014, and is likely to continue to dominate the market during the
forecasting horizon. The large population of this region and rise in
the disposable income of the average consumer are the key factors
propelling the demand for baby diapers in Asian countries. The Asia
Pacific market is predicted to be trailed by Latin America in terms
of both volume and revenue in the forecast horizon.
Launching
Improved, Skin-Friendly Diapers is an Emerging Opportunity
Common problems
associated with prolonged diaper use, such as saturation leading to
rashes, has led to an increased demand for more hygienic product
variants. Owing to the shift in demand, manufacturers of diapers are
presently laying an emphasis on introducing diapers that lend more
breathability to babies’ skin with features such as softer layers,
thereby reducing the occurrence of diaper-related rash.
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Baby Diapers Market :
Market participants
are striving to manufacture and market improved variants of baby
diapers to remain competitive. The key companies among them are
Indevco Group, Kao Corporation, Bumkins Finer Baby Products, Inc.,
Hengan International Group Company Limited, Johnson & Johnson,
Unicharm Corporation, Wipro Consumer Care and Lighting Ltd.,
Kimberly-Clark Corporation, Procter & Gamble Company, and SCA
Hygiene.
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